Byfchamp is a major dance championship for contemporary
and urban styles, bringing together outstanding teams, solo dancers, and duos of all ages from cities across Russia. For the
last seven editions of the event, I developed the complete visual identity.
and urban styles, bringing together outstanding teams, solo dancers, and duos of all ages from cities across Russia. For the
last seven editions of the event, I developed the complete visual identity.
may
2022
2022
november
2022
2022
november
2023
2023
may
2023
2023
may
2024
2024
april
2025
2025
december
2025
2025
Key Visual Posters
#1
Judges Introduction Posters
#1
MC in branded merch and personalized badge
#1
#1
Each participant had a custom background featuring their name or title on screen during their performance. In total, 230 unique backgrounds were created for this event.
Social Media Design
Award Certificates
#1
#1
location
timing
nominations
registration
results
judges
Intro Animations
#1
Unfortunately, the next championship scheduled for November 2022 did not take place due to the Covid pandemic. The entire project and design concept remain only as images on my computer.
Event teaser
#2
Info stories
#2
#2
Usually, the judges have several photos to choose from, and I try to select those that match in lighting, color palette, angle, and so on.
But in this case, I fell in love with one photo as soon as I imagined it combined with my concept, and
I intentionally decided to use it despite all the technical challenges.
But in this case, I fell in love with one photo as soon as I imagined it combined with my concept, and
I intentionally decided to use it despite all the technical challenges.
The organizers really liked the previous design, and since it was never implemented, we decided to recreate it for the spring contest.
I adjusted the color palette and added a few new elements so that it would
look slightly different and avoid any confusion.
I adjusted the color palette and added a few new elements so that it would
look slightly different and avoid any confusion.
info posts
youtube covers
#3
#3
award Certificates
#3
photo zone
#3
#3
Design of a large-format banner for the photo zone.
The organizers added LED lighting on-site, and the final shots turned out even more stunning than I had imagined.
The organizers added LED lighting on-site, and the final shots turned out even more stunning than I had imagined.
motion design
#3
With the «BYFCHAMP» project, I had complete creative freedom.
We only had the logo and the brand font – everything else was open
to reinterpretation.
It’s important to note that this isn’t the same event repeated each time. It’s about growth and providing dancers with meaningful experiences. This is a space for exploring the art of movement and sharing talent.
As the dance community evolves, «BYFCHAMP» evolves with it.
The name says it all – «Be Yourself Championship».
We only had the logo and the brand font – everything else was open
to reinterpretation.
It’s important to note that this isn’t the same event repeated each time. It’s about growth and providing dancers with meaningful experiences. This is a space for exploring the art of movement and sharing talent.
As the dance community evolves, «BYFCHAMP» evolves with it.
The name says it all – «Be Yourself Championship».
posters
#4
social media design
#4
nominations
timing
info
Entry fee
navigation
prizes
Audience info
photos
#4
#4
For each championship, I create around 200 personalized screen
backgrounds for teams, solo dancers, and duets.
These screens help the judges avoid mistakes amid the large number of performances, while also making it easier for the audience to remember their favorite dancers.
backgrounds for teams, solo dancers, and duets.
These screens help the judges avoid mistakes amid the large number of performances, while also making it easier for the audience to remember their favorite dancers.
The judges award the winners with certificates.
intro animation
#4
For the next championship, the organizers wanted to go with the trendy inflated 3D letter effect that was popular at the time. I think I managed to execute this concept quite elegantly while adding some non-stereotypical touches to keep it from feeling cliché.
key visual posters
#5
Judge Lineup Posters
#5
social media design
#5
location
audience info
reviews
partners
photos
judges
branded merch
#5
Dance events usually fall into two categories: those that value atmosphere,
and those that focus on competition. The first type gives kids and beginners
a comfortable first stage, offers professionals a familiar, welcoming space, and creates an open, supportive audience. The second focuses on judging, scoring formats, and achieving results. «BYFCHAMP» emphasizes warmth and freedom, and I always aim to reflect that gentle, inviting vibe in my design.
and those that focus on competition. The first type gives kids and beginners
a comfortable first stage, offers professionals a familiar, welcoming space, and creates an open, supportive audience. The second focuses on judging, scoring formats, and achieving results. «BYFCHAMP» emphasizes warmth and freedom, and I always aim to reflect that gentle, inviting vibe in my design.
Judges Introduction Posters
#6
social media design
#6
branded merch
photo zone
#6
#6
award certificates
#6
motion design
#6
Over the years working on this project, I’ve grown to love it as if it were my own, pouring every ounce of my passion into it. This was the last championship
I designed, and those two emotions – love and fire – that shaped the design. «BYFCHAMP» is for everyone who dances with passion, and for anyone who finds a piece of their heart in movement.
I designed, and those two emotions – love and fire – that shaped the design. «BYFCHAMP» is for everyone who dances with passion, and for anyone who finds a piece of their heart in movement.
event teasers
#7
Judges Introduction Posters
#7
social media design
#7
branded merch
#7
Registration desk banner
#7
#7
Personally, I’m not a fan of mediocre banners with boring logos, and in my work, I insist that this format shouldn’t be underestimated. Many people want a «photo to remember», and to make that happen, the environment itself has to be visually striking.
motion design
#7
